Impriva, a business process management and improvement company serving mid-market to Fortune 500 clients, needed to implement a visual identity while retaining its existing logo. SPGR Studio streamlined and updated its branding across several platforms, bringing greater consistency and a more modern, polished presence to its client-facing work.
Building from the existing logo, we developed an updated color palette, typography system, and dynamic gradient graphics that reflect Impriva as a company that digitally transforms the way their clients operate. Photography of natural landscapes brings Impriva’s tagline, “power up your organization,” to life, offering a more dynamic alternative to traditional corporate stock imagery. The work culminated in a comprehensive brand guide, capturing Impriva’s personality, and a robust PowerPoint template designed to elevate client-facing presentations and workshops with clarity and consistency.
Since launch, Impriva’s brand cohesiveness has strengthened across all external and internal platforms. Its unified, modern color palette has elevated everything from marketing materials to client landing pages, while visual consistency has given Impriva a distinct, polished identity that stands out clearly in its industry. Internal teams have expressed pride in the refreshed look, noting that the updated aesthetic has made the brand instantly recognizable, and prospective clients who have visited the website have responded enthusiastically to the new design. SPGR continues to support Impriva as their brand evolves and expands.
