The Hollister Hill Farm logo on a sticker over a background of brown eggs.

Hollister Hill Farm

Hollister Hill Farm is a family-owned farm, store, and B&B located in Vermont. SPGR Studio developed a full rebrand and digital presence to give the 200-year old property a refreshed look. We worked on the design of a playful, flexible visual identity—centered around a pig-inspired logo (sparked by a memorable piglet squealing in the background of our kickoff call)—that could adapt across the farm’s wide range of products, services, and experiences.

With the Dunlop family transitioning to the farm’s new owners, the goal was to create a brand system that would allow them to explore who they are as new farm caretakers, while growing and upgrading the B&B and store. SPGR developed an accessible (508-compliant) design system with interchangeable icons, custom illustrated typography, and visual guidance that could evolve alongside the farm. The identity was applied across product labels, large-scale signage, merchandise, and a redesigned website (no longer live), helping establish a cohesive yet lively presence across this historic property.

Note: Since the branding has launched, the farm has been under new ownership and the redesigned website is no longer live. We had a strong five-year run.

Services

  • Creative direction
  • Logo design + brand system
  • Brand guidelines
  • Typography
  • Custom graphics and illustrations
  • UX/UI
  • Page designs
  • Package design
  • Environmental graphics

 

A set of three Hollister Hill Farm logos.
Hollister Hill Farm's custom large outdoor signage advertising the farm store and B&B, along with an image of the previous website.
Six branded icons of a cow, pig, chicken, maple leaf, ewe, and goat, along with a photo of branded maple syrup in glass jars.
An image of Catherine's Perfect Pancake Mix branded label and Hollister Hill Farm's custom designed alphabet.
Hollister Hill Farm's color palette.
Several photos of food packaging and clothing with various Hollister Hill Farm logos and branding.
One of the bedrooms of the Hollister Hill Farm B&B, with a red and black plaid duvet.
“With all sincerity, we loved working with your team. We felt like our needs, vision and budget were always considered and honored to achieve the branding and website we envisioned. We enjoyed our work with Sophie and Todd [(web developer)] who were patient, unflappable, perennially cheerful and attentive to our needs. They listened and responded without delay and right on target.”
— Neill Dunlop, Former Owner of Hollister Hill Farm
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