The Kresge Foundation centennial report cover alongside an open Detroit-themed pop-up spread with illustrated city landmarks rising from the page.

Kresge Foundation

The Kresge Foundation, one of the nation’s oldest and largest private philanthropies, marked its 100th anniversary in 2024 with a centennial report designed to honor its legacy while looking toward the future. In collaboration with Brevity & Wit, SPGR led the design and project management of this 100+ page book—an immersive piece featuring illustrations, pop-ups, photography, data, and storytelling.

SPGR developed the overall design system, including typography, layout, and color, and worked closely with a range of collaborators—including a paper engineer, illustrator, and specialty print vendors—to bring the book to life. The final piece earned a 2024 Graphic Design USA award, selected from over 8,000 entries in the Corporate and Annual Report category.

Report collaborators:

GDUSA American Graphic Design Awards

Services

  • Creative direction
  • Concept design
  • End-to-end project management
  • Custom graphics
  • Typography
  • Annual report design
  • Graphic design support
Cover of the Kresge Foundation centennial report, 1924–2024, featuring a illustrated 100 typemark with city landmarks on a navy blue hardcover.
An open spread of the Kresge Foundation centennial report titled A Century of Impact, a Future of Opportunity, illustrated with vibrant cityscapes across Memphis, New Orleans, Fresno, and Detroit.
Interior spreads from the Kresge Foundation centennial report showing the table of contents and a chapter opener, with illustrated city landmarks and pull quotes
A spread from the Kresge Foundation centennial report featuring a photo of a brass band performing in New Orleans alongside a pop-up illustration of the city.
Two pop-up spreads from the Kresge Foundation centennial report, featuring illustrated cityscapes of Fresno and Memphis with paper-engineered dimensional elements
“It’s a beautiful keepsake and it was really an honor to put it together and to work with you all.”
— Krista Jahnke, Communications Manager
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