Pathfinder International is a global health organization with locally led and community-driven programs that support women, men, and adolescents to make their own reproductive health decisions. For the past several years, we have partnered with Pathfinder to produce their annual reports. Each design has consisted of a different theme, title, and graphic concept that accurately depicted and reflected the year’s performance. The organization’s 2021 Annual Report was listed on Bonterra’s 7 nonprofit annual reports to inspire your organization.
For each report, we:
- Considered the theme, content, and imagery in order to develop a graphic concept to integrate throughout each year’s report.
- Researched photography that represents Pathfinder’s diverse group of people it serves, partners, and programs.
- Worked directly with Pathfinder to incorporate various pieces of content throughout the report (e.g., infographics, maps, photos, typography, etc.).
- Built several 20+ page layouts.
- Worked with two identity refreshes, coordinating each with a reskin of the website to reinforce the updated brand identity.
- Provided Pathfinder with graphic elements of each report to adapt and apply to its social media, eliciting high engagement online and across social media platforms.
Annual reports designed for: 2025 | 2024 | 2023 | 2022 | 2021 | 2020
2025 Investing in Women: This year’s report integrated Pathfinder’s updated visual identity, featuring new colors, arrow graphics, and ripped paper edge elements. Large scale photography and portrait cutouts emphasize the impact of countries, projects, and women the organization invested in.
2024 Grassroots to Global – Amplifying Local Partnerships for a Sustainable Future: Released in Spring 2025, this report features colorful organic graphics and bold photography. The graphics emphasize those featured in image and callout important statistics and milestones throughout.
2023 Women Who Lead: This year’s design theme played with color-blocking arches and lightweight lines, calling out a handful of women leaders who Pathfinder collaborates with.
2022 Forging Pathways to Equity: 2022’s report design built off of Pathfinder’s logo, using the triangle as a graphic element throughout. Some of the triangles even formed “pathways” across various spreads. Similar to the previous report designs, we curated diverse images to represent the range of beneficiaries and communities Pathfinder works with.
2021 Pushing Boundaries: The graphic theme for 2021 played on the word “boundaries” by using outlined words throughout the section titles. Overlapping typography symbolized movement and represented a positive push towards Pathfinder’s global health goals.
2020 Safeguarding Reproductive Health: This design was created with COVID-19 in mind—it included transparent overlays, paralleling the use of covering up with a mask. The color palette was derived from Pathfinder’s branding and was intentionally aligned with the colorful, large-scale imagery throughout the report.
